Esther Min Fractional Commercial Lead Luxury DTC NYC
Sartae.
Commercial Expansion
Direct to Consumer strategy & execution
Over 15+ years in luxury fashion
Select clients only
www.sartae.com
About Services Experience Get in touch →
Verishop◆ In-Seam◆ Balenciaga◆ Totokaelo◆ Need Supply◆ Macy's◆ Bloomingdale's◆ DTC Strategy◆ Merchandising◆ Brand Partnerships◆ Retail Development◆ Verishop◆ In-Seam◆ Balenciaga◆ Totokaelo◆ Need Supply◆ Macy's◆ Bloomingdale's◆ DTC Strategy◆ Merchandising◆ Brand Partnerships◆ Retail Development◆

Esther Min

Over 15+ years
of experience growing
luxury brands.

Esther Min is an operator with deep experience across luxury fashion, design, and technology. She has built brands, launched categories, and scaled programs at Balenciaga, Totokaelo, Verishop, In-Seam, Bloomingdale's, and Macy's — always in high-impact roles, during high-growth stages.

Today she partners with luxury brands as a fractional executive, bringing senior strategic precision and translating creative vision into commercial growth.

About.

Our Scope

Services.

Sartae's work focuses entirely on commercial growth — from line planning and seasonal buying to building and executing commercial strategies. Engagements are bespoke, not templated. Every brand gets the work it actually needs.

01
Merchandising & Buying
02
DTC & Retail Strategy
03
Client Segmentation & VIC Programming
04
E-Commerce & Direct Marketing

Selected Experience

The brands
that shaped
the work.

Experience.
Now
Sartae
Founder & Fractional Commercial Lead
Strategic commercial partner for luxury DTC brands. Current and former clients include J.M. Szymanski, Rosie Assoulin, Costolo Studios, AGMES, and more.
In-Seam
VP Merchandising & Brand Partnerships
Led supply team at a venture-backed, private luxury marketplace catering to personal shoppers and stylists.
Grew brand partnerships +100% YoY to over 200 luxury brands ranging from Celine, Saint Laurent, Khaite, The Elder Statesman, Altuzarra, Simkhai, and more.
Verishop
GM Merchandising & Brand Partnerships
Owned merchandising, supply, and partner strategy across fashion, beauty, and home.
Led strategic pivot from owned inventory to zero-liability dropship and marketplace model, increasing SKU count +600% YoY and vendor count +280% YoY.
Balenciaga
RTW Buying, Americas
Led Women's, Men's, and Kids RTW buying, representing 28% of region's sales.
Developed fashion, core, carryover, and comp-silhouette buying guidelines, driving +20% YoY sales growth in comparable doors.
NSTO Need Supply Totokaelo
DMM Womens Buying
Owned third-party buying for Women's and in-house merchandising for Private Brands, representing 60% of total company revenue across 325 vendors.
Macy's & Bloomingdale's
Merchandising & Product Development
Managed merchandising, sourcing, and product development for Private Label Brands ranging from Contemporary RTW to Home.
Let's work
together.

Sartae works with a select number of partners at one time. If you are building a luxury brand and looking for an operational partner, please reach out.

Direct

esther@sartae.com
Talk soon.